• The Ride of a Lifetime by Robert Iger(korean book)
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The Ride of a Lifetime by Robert Iger Korean Edition

The Ride of a Lifetime by Robert Iger Korean Edition

Language: KOR- Korean

$39.99 USD
$39.99 USD
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This is the official Korean Edition of The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Book by Robert Iger.

This book is written entirely in Korean.


Original Title/Author: The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company/Robert Iger

Author: Robert Iger (로버트 아이거)
Language: Korean (Written in Korean only)
Publisher: Sam & Parkers (쌤앤파커스)

Category: [Korean Edition] Economics/Business
(경제/경영)

ISBN: 9791165340971
Publication Date: May 4, 2020
Pages: 416 pages
Size: 154 * 221 * 29 mm

Product Type: Korean Books
Condition: Brand new, 100% Authentic Product (Original Korean Edition)

Country of Origin: South Korea
Shipping: Ships directly from South Korea


[Original Korean Information]
Korean Title: 디즈니만이 하는 것 THE RIDE OF A LIFETIME : CEO 밥 아이거가 직접 쓴 디즈니 제국의 비밀
Author: 로버트 아이거 저 / 안진환 역
Publisher: 쌤앤파커스

픽사, 마블, 스타워즈, 21세기폭스…
이들은 왜 모두 디즈니 은하계로 모여들었나?
디즈니 CEO가 직접 쓴 디즈니의 제국의 비밀

미키 마우스부터 어벤져스까지 전 세계가 사랑하는 콘텐츠,
기술, 창의성의 제국 월트디즈니컴퍼니를 지난 15년간 이끌어온
로버트 아이거 회장이 직접 쓴 최초이자 유일한 책 『THE RIDE OF A LIFETIME』 한국어판이 출간되었다.
2005년 마이클 아이즈너의 뒤를 이어 디즈니의 6번째 CEO가 된 그는
픽사, 마블, 루카스필름, 21세기폭스 같은 콘텐츠 거물들을 차례로 디즈니 은하계로 끌어들였다.
그 누구도 상상하지 못했던 대규모 인수합병을 통해 그야말로 ‘우주 최고의 미디어 제국’을 완성한 것이다.
전통 미디어 기업들의 침몰 속에서 독보적 반전을 이뤄낸 디즈니는
세계 경영의 역사상 가장 극적인 브랜드 부활의 사례로 꼽힌다.
100년 된 브랜드를 지키면서도 새로운 변화를 주도하는 이 놀라운 회사,
‘디즈니만이 하는 것’이 무엇인지 그 비밀을 공개한다.

 


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