• Brain View by Hans Georg Haeusel (Korean)
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Brain View by Hans-Georg Häusel Korean Edition

Brain View by Hans-Georg Häusel Korean Edition

Language: KOR- Korean

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This is the official Korean Edition of Brain View by Hans-Georg Häusel.

This book is written entirely in Korean.


Original Title/Author: Brain View/Haeusel, Hans-Georg

Author: Hans-Georg Häusel (한스 게오르크 호이젤)
Language: Korean (Written in Korean only)
Publisher: Business Books (비즈니스북스)

Category: [Korean Edition] Economics/Business
(경제/경영)

ISBN: 9791162541029
Publication Date: October 4, 2019
Pages: 420 pages
Size: 155 * 225 * 29 mm

Product Type: Korean Books
Condition: Brand new, 100% Authentic Product (Original Korean Edition)

Country of Origin: South Korea
Shipping: Ships directly from South Korea


[Original Korean Information]
Korean Title: 뇌, 욕망의 비밀을 풀다 : 인간의 소비심리를 지배하는 뇌과학의 비밀
Author: 한스-게오르크 호이젤 저 / 강영옥,김신종,한윤진 역
Publisher: 비즈니스북스

 

무의식이 고객의 지갑을 어떻게 조종하는가?
인간의 소비심리를 지배하는 뇌과학의 비밀!

『뇌, 욕망의 비밀을 풀다』는 신경마케팅 분야의 최고 권위자이자
세계적인 기업들의 마케팅 및 브랜딩 자문을 맡고 있는
한스-게오르크 호이젤 박사의 화제작이다.
저자가 주장하는 핵심 개념은 소비자의 감정과 동기를 이해하는
세계 최고의 신경마케팅 모델인 ‘림빅® 맵’(Limbic® Map)이다.
15년간의 뇌 연구와 시장조사를 통해 저자가 개발한 동기모형 도구인
림빅® 맵은 ‘무의식이 인간의 경제활동을 어떻게 조종할까?’라는 의문에 대한 명쾌한 해답을 제시한다.

 


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