• decoupling - 디커플링, Thales S. Teixeira (Korean Edition)
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Unlocking the Customer Value Chain by Thales S. Teixeira | Korean | 디커플링

Unlocking the Customer Value Chain by Thales S. Teixeira | Korean | 디커플링

Language: KOR- Korean

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This is the official Korean Edition of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption Book by Greg Piechota and Thales S. Teixeira.

This book is written entirely in Korean.


Original Title/Author: Unlocking the Customer Value Chain/Thales S. Teixeira

Author: Thales S. Teixeira (탈레스 S. 테이셰이라)
Language: Korean (Written in Korean only)
Publisher: Influential (인플루엔셜)

Category: [Korean Edition] Economics/Business > Business Strategy > General Business Strategy
(경제/경영 > 경영전략 > 경영전략일반)

ISBN: 9791189995379
Publication Date: September 30, 2019
Pages: 496 pages
Size: 158 * 223 * 40 mm

Product Type: Korean Books
Condition: Brand new, 100% Authentic Product (Original Korean Edition)

Country of Origin: South Korea
Shipping: Ships directly from South Korea


[Original Korean Information]
Korean Title: 디커플링 : 넷플릭스, 아마존, 에어비앤비…
한순간에 시장을 점령한 신흥 기업들의 파괴 전략 
Author: 탈레스 S. 테이셰이라 저 / 김인수 역
Publisher: 인플루엔셜

하버드 경영대학원 테이셰이라 교수가 8년간의 집요한 연구 끝에 내놓은 경영전략서.
전 세계를 뒤흔든 시장 파괴 현상의 실체, 더불어 공격적이고
저돌적인 신흥 기업들의 성공 비밀을 밝혀냈다.
우버, 에어비앤비, 집카, 넷플릭스, 아마존, 트위치, 트립어드바이저 등
수많은 신생 기업들이 기존 기업을 혼란으로 몰아넣고
시장을 장악해가는 현상이 세계 곳곳에서 발생하고 있다.
이에 기존 기업들은 신생 업체의 ‘신기술’에 주목해 ‘디지털 혁신’을
부르짖으며 조직과 기술 혁신을 꾀했다.
그런 가운데 테이셰이라 교수는 “시장 파괴의 주범은
신기술이 아닌 고객”임을 강조하며 디커플링(decoupling) 이론을 제시한다.

 


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