{"product_id":"9791189995379","title":"Unlocking the Customer Value Chain by Thales S. Teixeira | Korean | 디커플링","description":"\u003cp\u003eThis is the official Korean Edition of \u003cstrong\u003eUnlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption Book \u003c\/strong\u003e by Greg Piechota and Thales S. Teixeira.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis book is written entirely in Korean.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eOriginal Title\/Author:\u003c\/strong\u003e Unlocking the Customer Value Chain\/Thales S. Teixeira\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Thales S. Teixeira (탈레스 S. 테이셰이라)\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e Korean (Written in Korean only)\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Influential (인플루엔셜)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e [Korean Edition] Economics\/Business \u0026gt; Business Strategy \u0026gt; General Business Strategy\u003cbr\u003e(경제\/경영 \u0026gt; 경영전략 \u0026gt; 경영전략일반)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9791189995379\u003cbr\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2019\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 496 pages\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 158 * 223 * 40 mm\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Korean Books\u003cbr\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Brand new, 100% Authentic Product (Original Korean Edition)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e South Korea\u003cbr\u003e\u003cstrong\u003eShipping:\u003c\/strong\u003e Ships directly from South Korea\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e[Original Korean Information]\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eKorean Title:\u003c\/strong\u003e 디커플링 : 넷플릭스, 아마존, 에어비앤비… \u003cbr\u003e한순간에 시장을 점령한 신흥 기업들의 파괴 전략 \u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e 탈레스 S. 테이셰이라 저 \/ 김인수 역\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e 인플루엔셜\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e하버드 경영대학원 테이셰이라 교수가 8년간의 집요한 연구 끝에 내놓은 경영전략서. \u003cbr\u003e전 세계를 뒤흔든 시장 파괴 현상의 실체, 더불어 공격적이고 \u003cbr\u003e저돌적인 신흥 기업들의 성공 비밀을 밝혀냈다. \u003cbr\u003e우버, 에어비앤비, 집카, 넷플릭스, 아마존, 트위치, 트립어드바이저 등 \u003cbr\u003e수많은 신생 기업들이 기존 기업을 혼란으로 몰아넣고 \u003cbr\u003e시장을 장악해가는 현상이 세계 곳곳에서 발생하고 있다. \u003cbr\u003e이에 기존 기업들은 신생 업체의 ‘신기술’에 주목해 ‘디지털 혁신’을 \u003cbr\u003e부르짖으며 조직과 기술 혁신을 꾀했다. \u003cbr\u003e그런 가운데 테이셰이라 교수는 “시장 파괴의 주범은 \u003cbr\u003e신기술이 아닌 고객”임을 강조하며 디커플링(decoupling) 이론을 제시한다.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Andditkr","offers":[{"title":"Default Title","offer_id":45128113684566,"sku":"9791189995379","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/6789\/8454\/files\/9791189995379.jpg?v=1782308985","url":"https:\/\/andditkr.com\/products\/9791189995379","provider":"Andditkr","version":"1.0","type":"link"}